Digital marketing covers all marketing efforts that use the internet or an electronic device. Businesses leverage digital medium like social media, search engines, website, and email to connect with potential customers. In short, any channel of marketing that exists online is known as Digital Marketing.
Digital Marketing broadly encompasses the following steps:
Online Marketing has no geographical boundaries. Using such marketing campaigns, you can reach a vast part of your niche audience in a way that is both measurable and cost-effective. There is not one but varied means to expand your business online.
Digital marketing has manifold channels; however, one's core objective is to find the appropriate online channels which will result in better communication and an overall high ROI.
Key types of Digital channels:
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